Business Development

Connecting with stakeholders and relevant audiences through multiple channels is important to boost brand awareness. Developing goodwill through community relations expands business and broadens the network of potential partners, residents and team members.

MARKETING AND CENSUS GROWTH

  • Identify differentiators and tell the brand story.
  • Develop comprehensive sales and growth strategies aligned with business goals to drive customer acquisition and retention.

MARKET RESEARCH AND ANALYSIS

  • Conduct in-depth market research to identify opportunities, target demographics and market trends for informed decision making.

INTAKE AND REFERRAL MANAGEMENT

  • Analyze and optimize sales/admission processes to maximize conversion rates and improve overall occupancy and efficiency.

HOSPITAL AND COMMUNITY RELATIONS

  • Identify and establish strategic partnerships to expand reach and access new customer segments.

SPECIAL PROJECTS

  • Provide strategic foresight, meticulous planning and adept execution.
  • Navigate challenges, identify initiatives, leverage skills and ensure seamless collaboration to deliver exceptional outcomes.

SOCIAL MEDIA MANAGEMENT

  • Create, schedule, analyze and engage with content on multiple social media platforms.

COMMUNICATIONS

  • Facilitate effective communication among residents, healthcare professionals and families.
  • Utilize multiple communication channels, including digital platforms for updates and sharing.
  • Implement communication tools to enhance resident-staff interactions.
  • Streamline information flow to enhance client experience.

Hillcrest Healthcare Management Services can be your trusted partner in senior care facility management.